Online booking for brow and lash artists

How booking looks for a lash and brow artist

The client picks a procedure - extensions, lamination, a refill, permanent makeup - and sees only slots where the procedure fits entirely. The booking is confirmed, and reminders reach her phone without your involvement. In her account she sees past and future visits and can manage them herself.

Why deposits matter here

Lash extensions take two to three hours, permanent makeup even longer. One no-show costs half a working day. On the Plus plan a YooKassa deposit can be mandatory for long procedures and optional for refills. The client pays by card or via SBP when booking.

How to set it up in 15 minutes

1. 1Sign up at flowlyup.com and enter your name and description - this becomes your business card page.
2. 2Add services with duration and price, for example "Classic lash extensions" for 150 minutes. A price can be hidden or a service can be free.
3. 3Set working hours and days off. The system removes busy slots from what the client can choose.
4. 4Copy the page link and put it in your social media bio, messenger status or post captions.
5. 5Install the mobile app: new bookings, cancellations and messages arrive as notifications.

The page as a portfolio

The Flowlyup business card page shows your photos, description, contacts and price list. The link in your bio replaces a link-in-bio tool: the client looks at your work and books right there. On the Plus plan the page uses your brand colours without the platform logo.

Does it work for freelancers and solo professionals

Yes. The Start plan is free with no time limit, and an artist can run it alone: Flowlyup never charges per staff member on any plan. You do not need a website - the booking page lives at a link you put in your social media bio and messenger profiles.

Online payments run through YooKassa: clients pay by card or via SBP at the moment of booking. The money never passes through the platform - it goes straight to your YooKassa account. The 1% service fee on the Plus plan is something you pay later yourself from your account, which keeps the arrangement transparent and risk-free for you. Booking, reminders, the page, the widget and chat work in any country, the interface is available in nine languages.

What the Plus plan adds

Once bookings pile up, the main thing is that clients actually show up. On the Plus plan reminders and deposits work by themselves, and home care products are sold from the booking page.

• Push and email reminders to clients 24 hours and 3 hours before the visit, with one-tap confirmation. Clients sign in with their email, so notifications always arrive and there is nothing to pay for SMS.
• Online payment for bookings and orders through YooKassa, including mandatory prepayment. The money goes straight to your YooKassa account, bypassing the platform.
• An online product store on the same page: products are offered while the client picks a service, and a service can be attached to a product - they sell each other.
• A booking widget for your own website and chat on the business card page and inside the widget: leads and clients write to you right from there.
• Brand colours without the platform logo and up to three branches in one account.

The whole team can answer in chat: create a staff member and link an authorised user to them by login in the staff settings - they get access to chat and can look after clients.

Plus costs 990 ₽ per month, billed in Russian rubles through YooKassa. For the first 14 days after sign-up it is free, no card required.

How to raise the average bill: packages, bundles and cross-selling

Booking is only the entry point. From there, tools most booking services do not have start to work. For example, an "extensions plus two refills" package and home care products offered at booking.

• Service packages. Sell 5 sessions as one discounted package, for example 30% off: the client pays once, and at every booking a session is deducted from the package automatically, so there is nothing to track by hand. Clients come more regularly and you get paid up front.
• Products and services sell each other. With a YooKassa account connected and products added, the client is offered suitable products while picking a service, and a service can be attached to a product so that it is suggested automatically.
• Product bundles. Several products are combined into a bundle with one price: better value for the client, more sold per purchase for you.
• Reviews and ratings. Only clients who actually bought a product can review it, so the rating is honest and helps good products sell.

You do not need a public page: calendar and notes

Publishing a page for self-booking is optional. Flowlyup works as a record-keeping calendar: book clients yourself in the Calendar section of your account and open the booking link when you are ready.

• Notes on a specific booking and on the client overall: preferences, contraindications, agreements.
• A note can be private - visible only to its author - or shared with the staff of your business.
• A client appears in your base automatically at the first booking or purchase, including bookings you create yourself. There is no separate "add a client without a booking" form yet; if you need it, write to us and we will discuss it.