Niche

Online booking for cosmetologists, massage therapists and spas

A cosmetologist or massage therapist needs booking that respects session length, sells a course of treatments and reminds the client about the visit. In Flowlyup services are sold one at a time or as discounted packages, deposits are taken through YooKassa and several specialists share one calendar. One specialist works for free.

Anton M.

Founder of Flowlyup

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Open the demo storefront

How booking looks in a treatment room

The client picks a treatment - a facial, massage, hair removal, body wrap - and sees free time that fits the duration. If there are several specialists, the client picks one. After booking a confirmation arrives, before the visit a reminder. Visit history and upcoming bookings live in the client account.

Treatment courses as packages

Massage is usually sold as a course of 8 to 10 sessions, skincare as a series. Flowlyup has visit packages for this: the client buys a discounted package and books individual sessions at convenient times. Package payment goes online on the Plus plan.

How to set it up in 15 minutes

  1. Sign up at flowlyup.com and enter your name and description - this becomes your business card page.
  2. Add services with duration and price, for example "Classic massage" for 60 minutes. A price can be hidden or a service can be free.
  3. Set working hours and days off. The system removes busy slots from what the client can choose.
  4. Copy the page link and put it in your social media bio, messenger status or post captions.
  5. Install the mobile app: new bookings, cancellations and messages arrive as notifications.

Deposits and reminders

Long sessions are expensive to leave empty. On the Plus plan prepayment can be mandatory, and the client gets a confirmation request 24 hours before and a reminder 3 hours before. Confirmation is one tap on the phone.

Does it work for freelancers and solo professionals

Yes. The Start plan is free with no time limit, and a massage therapist or cosmetologist can run it alone: Flowlyup never charges per staff member on any plan. You do not need a website - the booking page lives at a link you put in your social media bio and messenger profiles.

Online payments run through YooKassa: clients pay by card or via SBP at the moment of booking. The money never passes through the platform - it goes straight to your YooKassa account. The 1% service fee on the Plus plan is something you pay later yourself from your account, which keeps the arrangement transparent and risk-free for you. Booking, reminders, the page, the widget and chat work in any country, the interface is available in nine languages.

What the Plus plan adds

Once bookings pile up, the main thing is that clients actually show up. On the Plus plan courses are sold online and home care products right from the booking page.

  • Push and email reminders to clients 24 hours and 3 hours before the visit, with one-tap confirmation. Clients sign in with their email, so notifications always arrive and there is nothing to pay for SMS.
  • Online payment for bookings and orders through YooKassa, including mandatory prepayment. The money goes straight to your YooKassa account, bypassing the platform.
  • An online product store on the same page: products are offered while the client picks a service, and a service can be attached to a product - they sell each other.
  • A booking widget for your own website and chat on the business card page and inside the widget: leads and clients write to you right from there.
  • Brand colours without the platform logo and up to three branches in one account.

The whole team can answer in chat: create a staff member and link an authorised user to them by login in the staff settings - they get access to chat and can look after clients.

Plus costs 990 ₽ per month, billed in Russian rubles through YooKassa. For the first 14 days after sign-up it is free, no card required.

How to raise the average bill: packages, bundles and cross-selling

Booking is only the entry point. From there, tools most booking services do not have start to work. For example, a discounted course of 10 massages and a home skincare bundle.

  • Service packages. Sell 5 sessions as one discounted package, for example 30% off: the client pays once, and at every booking a session is deducted from the package automatically, so there is nothing to track by hand. Clients come more regularly and you get paid up front.
  • Products and services sell each other. With a YooKassa account connected and products added, the client is offered suitable products while picking a service, and a service can be attached to a product so that it is suggested automatically.
  • Product bundles. Several products are combined into a bundle with one price: better value for the client, more sold per purchase for you.
  • Reviews and ratings. Only clients who actually bought a product can review it, so the rating is honest and helps good products sell.

You do not need a public page: calendar and notes

Publishing a page for self-booking is optional. Flowlyup works as a record-keeping calendar: book clients yourself in the Calendar section of your account and open the booking link when you are ready.

  • Notes on a specific booking and on the client overall: preferences, contraindications, agreements.
  • A note can be private - visible only to its author - or shared with the staff of your business.
  • A client appears in your base automatically at the first booking or purchase, including bookings you create yourself. There is no separate "add a client without a booking" form yet; if you need it, write to us and we will discuss it.

Try it with your own clients

The Start plan is free with no time limit. For the first 14 days all Plus features are enabled, no card required.

Frequently asked questions

Have a different question? Reach out to our support team by sending us an email and we will get back to you as soon as we can.

Can I sell a whole massage course?
Yes. Create a discounted visit package, the client pays for it and books sessions one by one.
How do I schedule several specialists?
Each specialist has their own schedule and treatments. The client picks a specialist and sees only their free time. Staff are added at no extra cost.
Does the client get a reminder about the treatment?
On the Plus plan - a confirmation request 24 hours before and a reminder 3 hours before the visit.
Can I take a deposit for a treatment?
Yes, on the Plus plan through YooKassa, by card or via SBP. Prepayment can be made mandatory.
Does it suit a solo massage therapist?
Yes. The Start plan is free with no time limit, there are no per-seat fees and no website is needed.

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