Comparison

Online booking tools for freelancers and small businesses: what to choose in 2026

A freelancer or a small team needs a booking tool not for stock and payroll but so that the client books themselves, gets a reminder and shows up. Below are six services Flowlyup is most often compared with: who has a free plan, what the paid plans cost on the date we checked, who charges per seat or per booking and what else is on the page besides booking.

Anton M.

Founder of Flowlyup

·

Open the demo storefront

What to look at when choosing

  • A free plan with no time limit or only a trial period.
  • Whether the price depends on the number of staff or bookings: for a team this is the main point.
  • Whether there are staff schedules, group classes and visit confirmation by the client.
  • What the client gets besides booking: a page with a portfolio, payments, products, chat.
  • Whether the service works in your country and which payment providers it supports.

Comparison table

ServiceFree planPaid plans on the date checkedPer-seat or per-booking feesBeyond booking
FlowlyupYes, no time limitPlus - 990 ₽ per monthNoBusiness card page, payments, store, chat, widget, own domain
CalendlyYes, one event typeStandard $10, Teams $16 per seat per monthPer seatMeeting scheduling, calendar sync, CRM integrations
SetmoreYes, up to 4 usersPro $12 per user per month, $5 annuallyPer user on ProBooking page, payments, classes
Square AppointmentsYes, one locationPlus from $29, Premium $69 per location, per reviewsPer location, plus payment feesPoint of sale, Square payments
SimplyBook.meYes, 50 bookings a monthBasic EUR 13.9 to Premium EUR 59.9 per monthPer booking volume and providersBooking website, widget, custom features
FreshaNo since 2025, 7-day trialIndividual $19.95, Team $14.95 per member, per reviews20% new client fee from the marketplaceMarketplace, point of sale, stock
LinktreeYes, unlimited linksStarter about $8 to Premium $35 per month, per reviewsNoLink-in-bio page, no booking

Competitor prices come from public sources as of 6 October 2026 and change over time. Where the official site does not publish prices or shows them by region, review data is given.

Who should pick what

  • A freelancer without a website: Flowlyup on the free Start plan, a link in the bio, Plus with reminders and payments as you grow.
  • Meetings and calls rather than services: Calendly.
  • A small team of up to four that needs free booking with payments right now: Setmore.
  • A salon in a Square country with a point of sale: Square Appointments; a salon that wants a marketplace and accepts client fees: Fresha.
  • Few bookings and specific add-ons: SimplyBook.me. Only a list of links: Linktree, with a Flowlyup booking link inside.

Online payments in Flowlyup run through YooKassa: this suits businesses that can open a YooKassa merchant account. Booking, reminders, the business card page, the widget and chat work in any country, and the interface is available in nine languages.

Try it with your own clients

The Start plan is free with no time limit. For the first 14 days all Plus features are enabled, no card required.

Open the demo storefrontSee pricing

Frequently asked questions

Have a different question? Reach out to our support team by sending us an email and we will get back to you as soon as we can.

Which booking tool is free with no time limit?
From the table - Flowlyup on the Start plan, Calendly with one event type, Setmore for up to four users, Square Appointments for one location, SimplyBook.me up to 50 bookings a month and Linktree, which has no booking of its own. Fresha has had no free plan since 2025.
Which tool does not charge per seat or per booking?
Flowlyup: staff can be added without limit on all plans and bookings are unlimited. Calendly and Setmore Pro charge per seat, SimplyBook.me by booking volume, Square Appointments per location.
Do I need a website for online booking?
No. In Flowlyup booking works at a link to your business card page. A website is needed if you want a free design and many pages; then booking is embedded as a widget.
How can I quickly test a tool with my clients?
In Flowlyup the Plus plan is enabled for the first 14 days without a card, and Start is free with no time limit. Setting up services and a schedule takes about 15 minutes.

See also

Comparison

Flowlyup vs Calendly: which one for booking clients

Flowlyup and Calendly compared: free plans, per-seat pricing, booking services with prices and deposits, group classes, a business card page, a store and chat.

Anton M.

Founder of Flowlyup

Comparison

Flowlyup vs Setmore: free plans compared

Flowlyup and Setmore compared: what the free plans include, the Pro price per user, reminders, deposits, a business card page, a store and chat.

Anton M.

Founder of Flowlyup

Sources

Facts about other services come from public sources and were checked on the date shown. Competitor prices and terms change, so verify them on their websites.