Comparison
Flowlyup vs Fresha: which one for a beauty professional
Fresha is a platform for beauty salons with a marketplace where clients look for professionals. Since 2025 there is no free plan: per reviews, subscriptions start at $19.95 per month, 20% is withheld from new clients who come through the marketplace, plus payment processing fees. Flowlyup is free with no time limit, charges no fee per client and gives you a business card page for social media. Flowlyup has no marketplace - you bring clients yourself.
The two services in brief
Fresha is an international platform for beauty and wellness businesses: booking, point of sale and a marketplace for finding professionals. According to reviews on the date we checked: the free plan was removed in early 2025, the Individual subscription costs $19.95 per month, Team is $14.95 per team member per month, with a 7-day trial; a new client who comes through the marketplace carries a 20% fee on the bill, with a minimum of $6; card processing in the US is about 2.19% plus 20 cents. The official pricing page shows regional prices after sign-in, so verify the numbers for your country.
Flowlyup is booking for specialists and small businesses without client fees, with a business card page, a store and chat. Plan facts:
- The Start plan is free with no time limit: online booking, a business card page, a team with no staff limit.
- The Plus plan is 990 ₽ per month, billed in Russian rubles: reminders, online payments through YooKassa, a product store, chat, a widget, branding, up to three branches.
- For the first 14 days Plus is enabled free of charge, no card required.
- The price does not depend on the number of staff or the number of bookings.
- Push and email reminders with nothing to pay for SMS: clients sign in with their email, so notifications always arrive.
- Discounted service packages: a session is deducted from the package automatically at every booking.
- Products and services sell each other: products are offered while picking a service, a service can be attached to a product, products form bundles, and only real buyers can leave reviews.
- Client money goes straight to your YooKassa account, bypassing the platform; you pay the service fee later yourself from your account.
- Chat on the business card page and inside the widget, with the whole team able to answer.
- Works without a public page too: a calendar, manual bookings and client notes - private or shared with the team.
Side by side
When Fresha is the better fit
- You are in a country where the Fresha marketplace is popular and you accept paying 20% for new clients from it.
- A salon needs a point of sale, stock and payroll in one system.
When to choose Flowlyup
- Clients already come from social media and paying a fee for them makes no sense.
- You need free booking without a trial period or a subscription.
- You want one link with a portfolio, booking, products and chat.
Online payments in Flowlyup run through YooKassa: this suits businesses that can open a YooKassa merchant account. Booking, reminders, the business card page, the widget and chat work in any country, and the interface is available in nine languages.
Try it with your own clients
The Start plan is free with no time limit. For the first 14 days all Plus features are enabled, no card required.
Frequently asked questions
Have a different question? Reach out to our support team by sending us an email and we will get back to you as soon as we can.
- Is Fresha free?
- Per reviews in October 2026, the free plan was removed in early 2025: subscriptions start at $19.95 per month with a 7-day trial. Check fresha.com for your country.
- What fee does Fresha charge for clients?
- 20% of the bill for a new client who came through the Fresha marketplace, with a minimum of $6. Clients you bring yourself carry no such fee.
- Does Flowlyup have a client marketplace?
- No. Flowlyup gives you tools for your clients: a page, booking, payments, products and chat. You bring clients from social media, messengers and maps.
- Does Flowlyup charge per client or per booking?
- No. The only fee is a 1% service fee on online payments through YooKassa on the Plus plan, on top of YooKassa fees.
See also
Flowlyup vs Square Appointments: which one to choose
Flowlyup and Square Appointments compared: the free plan for solo professionals, per-location pricing, payment processing fees, country availability, a business card page, a store and chat.
Anton M.
Founder of Flowlyup
Online booking for nail technicians
How a nail technician sets up online booking: the client picks a service and time, gets reminders and pays a deposit. Free plan for solo professionals.
Anton M.
Founder of Flowlyup
Online booking for brow and lash artists
Online booking for brow, lash and permanent makeup artists: long procedures with deposits, booking from social media, a portfolio on the business card page. Free for solo artists.
Anton M.
Founder of Flowlyup
Sources
Facts about other services come from public sources and were checked on the date shown. Competitor prices and terms change, so verify them on their websites.
- Pabau, Fresha pricing overview, October 6, 2026
- Costbench, Fresha hidden costs, October 6, 2026